Education
Master of Business Administration (MBA) – Executive Management and Leadership (2024)
Charles University – Master’s Degree in Media Studies (2012–2014)
Charles University – Bachelor’s Degree in Journalism (2009–2012)
Certifications & Courses
Conduct UX Research and Test Early Concepts - Google (2025)
Fundamentals of Graphic Design – California Institute of the Arts (2023)
Credential ID: ZTHDDJLULN7H | Skills: Graphic Design
Design and Make Infographics – Michigan State University (2023)
Credential ID: DCLT389XT62H
Marketing Analytics – University of Virginia (2016)
Songwriting – Coursera (2013)
The Language of Hollywood: Storytelling, Sound, and Color – Coursera (2013)
Digital Garage – Google
Professional Journey
I help organizations turn ideas into coherent brands and meaningful digital experiences. My journey spans branding, marketing strategy, and design—working closely with founders, executives, and teams to create work that is thoughtful, structured, and built to last.
2026 – Law office Mgr. Jiří Doležal
Website redesign with a strong focus on client acquisition. Development of a clear, credible online presence serving as a digital business card for a boutique law firm.
From 2025 – Behind Investments
End-to-end brand development for a newly established investment group. Brand strategy, visual assets, website design, and supporting materials shaping the foundation of the group’s market presence.
From 2025 – Luminova Ventures
Head of Marketing, Brand Strategist and Graphic Designer for Luminova Ventures. Responsible for shaping brand strategy, digital presence, and communication to position Luminova Ventures as a key player in deep tech and security investments. Leading brand building, digital campaigns, and content marketing efforts to enhance market visibility and global reach. Overseeing strategic communications, investor engagement, and portfolio company marketing support to drive long-term success.
2025 – Nováček & partners
Brand ideation and design for a new headhunting firm. Creation of logo, brand identity, and a conceptual framework for the website, positioning the firm as a modern, trusted partner for executive search.
2025 – Root Down Tattoo & Piercing
Consultation on online marketing and SEO optimization for one of the top tattoo and piercing studios in Prague.
2024 – Bridge
Logo design, website design, and wireframes for a volunteer application platform.
From 2023 – Semantic Visions
Head of Marketing, Brand Strategist and Graphic Designer for Semantic Visions. Lead the B2B marketing team, focusing on strategic management. Multichannel marketing communication, exploring and testing new channels and formats. Drive brand development and support expansion into local and international markets.
2023 – 2025 – FLOWBOX
Digital marketing manager & Graphic Designer for FLOWBOX Energy Intelligence company.
From 2023 – Behind Inventions
Head of marketing and graphic design for the investment group Behind Inventions and its portfolio companies.
2023 – Future of Music at Festival Krumlov
Collaborated on the Future of Music project for the International Music Festival Český Krumlov. Designed an NFT collection in partnership with Artiffine and NFT Insights and organized a booth showcasing the future of music, including communication and event promotion.
2020–2023 – Prague Innovation Institute (Pii)
Marketing manager and graphic designer responsible for creating materials, event visuals, website management, social media, online campaigns, and email marketing.
2023 – esgvpraxi.cz
Developed a website showcasing practical examples and insights on ESG topics.
2023 – K srdci klíč, o. p. s.
Volunteer work involving the creation of a logo manual, visual identity, graphic materials, and defining brand values.
2022 – Přijímačky2023.cz
Web design and microsite development to support communication and preparation for secondary school entrance exams.
2022 – Circular Cities 2030 Conference
Designed graphics, a logo, and promotional visuals for the international conference.
2022 – psych-praha.com
Created a website for psychologist Angelika Sbouli.
2022 – Scio: Evaluation Sheets
Graphic design and illustration for reading literacy and math skills evaluation sheets.
2013–2023 – Marketing Manager and Graphic Designer at Scio
Developed and executed communication strategies for various target audiences (parents, students, schools). Designed print materials and products for secondary school entrance exam preparation. Managed online marketing (Facebook, LinkedIn, Sklik, Google Ads), social media, performance and brand campaigns, CRM, partnerships, and events. Produced complex campaigns (print, TV, radio, internet, outdoor), email marketing, microsites, and analytics for marketing performance and budget planning.
2013–2023 – Marketing Manager and Graphic Designer at Scio
Developed and executed communication strategies for various target audiences (parents, students, schools). Designed print materials and products for secondary school entrance exam preparation. Managed online marketing (Facebook, LinkedIn, Sklik, Google Ads), social media, performance and brand campaigns, CRM, partnerships, and events. Produced complex campaigns (print, TV, radio, internet, outdoor), email marketing, microsites, and analytics for marketing performance and budget planning.
2017–2024 – Center for Talented Youth (CTM)
Oversaw marketing communication, including print and graphic materials, website management, partnerships, PR, events, and campaigns (Google Ads, Sklik, LinkedIn). Conducted content and outdoor marketing to support local projects.
2020–2022 – Prague School Portal (Praha školská)
Website editor and manager of online marketing for the education-focused portal.
2021 – Schola Pragensis
Promoted Schola Pragensis 2021 through online marketing and social media management.
2021 – Scio: Teaching Ideas Toolkit
Designed graphic sheets and boxes for teachers, overseeing full product production.
2021 – Scio: Teaching Ideas Toolkit
Designed graphic sheets and boxes for teachers, overseeing full product production.
2021 – Anvi
Developed logo design, web design, and marketing strategies for a non-profit organization (project not launched).
2018–2021 – NPI CR: Zapojme všechny.cz Project
Graphics, application design, materials, icons, worksheets, and outputs for the website Zapojme všechny.cz.
2017–2021 – NPI CR
Managed the website for Inclusion in Practice Project (Joomla), handled application management for Zapojme všechny.cz, and performed visual editing of articles, methodological sheets, and materials. Conducted website and UX testing, created newsletters (Mailchimp), analyzed website and social media traffic, and prepared graphic materials, print outputs, and infographics for the Inclusion in Practice project.
2019–2020 – ZŠ Chýně
Instructor for a graphic course for non-designers.
2016 – Nejenkroužky.cz (Scio)
Designed and managed a website for a project aimed at consolidating Scio’s extracurricular activities.
2016–2017 – Aira GROUP
Developed marketing strategies, managed performance marketing and social media, ran PPC campaigns, and handled analytics, graphic design, and copywriting.
2015–2018 – starty.cz
Developed marketing and communication strategies for Starty.cz (formerly HlavouSrdcem.cz). Managed online marketing, social media, analytics, collaboration, editorial content, and article planning.
2016–2021 – Scio Workbooks
Designed and laid out preparation materials for fifth and ninth graders, including illustrated guides.
2017–2022 – Posteronia
Developed creative commemorative posters.
2018 – FIT CTU
Created stickers for the Open Day at FIT CTU.
2016–2017 – Edunika / EduSpace 2017
Promoted the international education festival EduSpace through Facebook page management (EduSpace Facebook), online campaigns, and communication (EduSpace Festival).
2016 – Kristian Communication Agency
Managed the promotion of Alexandra Potter's book signing event in the Czech Republic, including Facebook event management.
2015 – Education Republic
Provided marketing consultancy and designed a logo for the brand.
2015 – Art Guide (Průvodce uměním)
Created graphic designs, including leaflets and business cards.
2015–2017 – UP21
Served as an online marketing specialist for the UP21 accelerator (formerly GistIn UP) and the online magazine Starty.cz.
2015 – Scio
Designed the website for the Strong Points Test project for children.
2015 – Jitka Štádlerová
Designed graphics for the "Itinerary of Life" project led by mentor and coach Jitka Štádlerová.
2015 – Britské listy
Provided social media consultancy.
2014 – Přednost Přednostem
Designed graphic materials and prepared the website for the EU project "Přednost Přednostem" under Scio.
2014 – Civic Forum, Prague 4 / Libuš
Created poster designs for travel lectures supported by the Ministry of Interior, Prague 4, and the Civic Community Forum.
2013–2014 – Hostačov Chateau
PR and promotion of the chateau and its services.
2012 – Multipolis
Co-creator of the educational board game Multipolis, focused on multicultural education.
2011–2013 – Product Coordinator at Scio
Organized and managed the ScioCAMP project (courses for children). Responsibilities included managing instructors, client communication, developing new products, courses, and educational toys for children. Oversaw marketing for existing products, social media marketing, and tracked educational trends locally and globally.
2010–2011 – Personline (Scio)
Worked on a test application for companies, managed sales, communicated with HR professionals, and handled telemarketing.
